To continue to lead innovation in the entertainment arena with online products and services to help cost-save, streamline and make more efficient the online casting process and serve the marketing requirements of Casting Professionals, Agencies and Artists globally.
At the beginning the concept was floated with a few agencies and a prototype was built and so began the slow but sure transition of an entire industry from paper, fax, courier and type writers, to an online solution via a secure online portal where models could be searched and shortlisted and the casting process for film, television and commercial projects could be easily managed efficiently and cost effectively online.
Quickly the business expanded to include actors, dancers, presenters, singers, extras and child talent and the name changed from "Models On The Net" to "Artists Technologies" (art tech) for short.
Artists technologies eventually trained all these agencies how to use the computer and the online software, embracing the internet and this new 20th century technology and encouraging a new way of communication between the casting professionals and agencies (B2B).
As the business grew to include VIC, NSW, QLD, SA & WA and covered the full range of performance talent, artists technologies quickly became the industry standard and one-stop-shop for casting professionals Australia-wide and to this day, still remains the largest and most successful online casting system in the southern hemisphere, used daily by thousands of industry professionals as the essential tool for their business.
The artists technologies system was rebuilt to form AT2, the second generation of artists technologies facilitating web 2.0 technology and features for its tens of thousands of members fixed for global reach.
AT2, then via strategic partnerships, expanded to South Africa, New Zealand and the UK and partnered with USA contacts to form an international network of businesses serving the entertainment industry in the English speaking world.
This second software release covered a broader range of services for the entertainment industry including agency management systems and the esteemed industry printed directory (players directory Australia) based on the USA Players Directory Publication.
AT2 Digital was born in 2005, when AT2 combined forces with Tyson Young's creative digital team in a strategic merger with AT2 Casting that enabled it to introduce a broader range of end-to-end bespoke creative digital services to it's client base.
Tyson's previous ventures serviced global clients in the creation and production of large scale online member based platforms before rebranding as AT2 Digital and then eventually AT2. In addition, Tyson's team created the world's first 'Do it Yourself' (DIY) professional Talent & Artist self marketing / website platform back in 2001, successfully sold via distributors in New York and Europe.
AT2 Digital was fortunate enough to enjoy a hugely successful run in a very short timeframe landing large-scale web projects such as the like of Lexus, Emirates & Foxtel as well as many other high-end brands. One client project alone still generates over 25M in online revenue p/a. AT2 Digital specialised in end-to-end bespoke digital services including strategy, solution architecture, business analysis, creative design, branding, development, SEO, digital marketing and online community building. AT2 Digital was a powerful addition to the suite of products AT2 already offered it's members.
The AT2 Digital team focused on the creation and development of specialised marketing systems for Agents & Artists adding to AT2's revolutionary suite of creative digital systems designed to improve the way professional Talent/Artists and Agents market themselves, obtain more work and ultimately become more successful. These platforms are still being used by casting companies internationally today.
AT2 Digital combined with AT2 Casting (AT2) in the enhancement of it's own extensive range of innovative platforms, in a bid to continuously streamline and service the needs of the global entertainment industry. AT2 Digital was eventually acquired, rebranded and moved under the umbrella of a prominent national digital / advertising agency.
The guide has had multiple print runs and sold many thousands of copies to date across Australia, with glowing feedback from Artists and Agents. Marnie's guidance to Actors in the industry has been invaluable and she continues to personally mentor Actors wanting guidance in the Australian Industry.
The Actors Handbook has ceased hard copy publication in 2012, after thousands of sales over 5 years.
A niche focused solution for Talent, Management & Casting Agencies to help them with branding, design and development of their website. Part of this was our creation of the perfect back-end manager to allow agents to completely update their own site, track visitors to their site showing who visited what page and from where, all their own easy-to-use back-end manager.
Years later AT2 has designed and built more websites for agencies than any other individual company in the southern hemisphere and continues to lead the way in delivering quality sites that work, clients have experienced as much as 50% increase in enquiries and interest in their brand after redesign and launch of their site!
Get in contact with us to help you grow your business with your customised Agency Website.
The KISB program is developed for parents and children to provide them with written lessons teaching them everything you need to know about the business and their child’s career. Complementing that is a series of online videos, including insights and guidance as well as interview with agents, casting directors, parents and children.
Audition Magic was launched in it's Beta Phase for casting professionals and Agents in late 2011. Audition Magic is a complete audition capture, scheduling and collaboration solution designed to take-off where AT2 stops, it handles the audition scheduling, agent and artist audition notification process as well as the online collaboration and review of the audition videos with clients.
Audition Magic was built using the latest technology in HTML 5 on a fully responsive frameworks suitable for all devices. With a clean new user-friendly interface, it allows for the perfect cloud-based software solution to serve the needs of casting professionals, studios, producers, directors and advertising agencies here and abroad.
Fully integrated with AT2 , Audition Magic imports job information and shortlisted artists from AT2 as well as showing any Artist's profile the client wants to see when reviewing auditions. Since 2012, we have taken feedback from users and continued to improve the product to the point where it is now clearly, the best of its class in the world.
We are very excited at where this product will go and are excited to continue to release features that save costs, improve efficiency and offer superior tools for Casting Professionals and their clients.
visit www.auditionmagic.com for more information and testimonials on our great product.
The Audition Magic: Studio App is an elegent Mac desktop application that allows those casting professionals that have high volume castings, to rather than manually download files, edit, export and then upload their auditions via FTP or other method, instead with Audition STUDIO, clients can capture these auditions live in studio from their camera and Mac computer (The Only software in the world offering Audition Capture in HD) and have these raw takes auto-optimized and uploaded to the cloud seamlessly, fully integrated into the back-end of audition magic so the collaboration and sharing can continue with the Director, Producers, Ad Agency and/or Production company.
Get in Contact for a demo of this world leading software.
AT2 Recruit CRM (Customer Relationship Manager) is a tool built specifically for Agents in the entertainment industry to manage the process for Agents & Managers of sourcing and finding new talent and then the following tasks of capturing their information, interviewing them, booking photoshoots, booking classes, recording payments and seamlessly setting them up on AT2 with a profile too.
Set up photoshoot and class locations, individual user permissions for managers to control who can manage certain tasks and who cannot in the application. set up custom packages completely within your control.
We have made the whole process super simple in an easy to use interface with drag-and-drop features, it saves time, money and improves efficiency, built on the latest web standards, this software like Audition Magic sets the tone of the future products and services of AT2 offering user friendly, fun to use great products for the entertainment industry.
Now incorporated as part of Manager Magic, the newest App for Agencies.
AT2 in't its continual commitment to innovate, released Manager Magic in Dec '14 with a commitment to continue to add features to this application throughout 2015, developing the most advanced and elegant management system for Agencies available in the word today.
Like it's innovation of the workflow for Casting Professionals with (www.AuditionMagic.com) the audition capture, scheduling and collaboration software, we applied the same principle for Agencies.
Manager Magic becomes an Agencies best friend, working across any device from desktop to Tablet or phone, teh App enhances the primary features of AT2 to assist the agency/manager in recruitment management, task management, scheduling, notifications and much more in in the one elegant, easy-to-use app.
Audition Magic already set a standard for Audition Live Capture and collaboration with its ground breaking v1.0 App, however along the way we learnt how users were consuming the data and the trends emerging. For instance directors and producers accessing and reviewing auditions on their iPhone on public transport, or the casting director wanting to do street casting using just their iPad as a mobile studio. We also launched internationally with users in over 8 different countries with different requirements now using the system.
So armed with this knowledge, we built the app from the ground up, making it future ready, mobile friendly and using the latest in technology, we even improved on an already great layout, with an even better user interface design for users, welcoming in a whole new unmatched standard for the industry.
"Over 21 Years of history of innovation in the entertainment space will continue, watch this space."